About us

"Experience creates champions, doing nothing creates fear."

Who is Happy As Larry Group?


Happy As Larry Group was set up with one mission and that is to “help change the world, one person at a time.” We are a company that has been built with no barriers or limitations. We are not defined by what we do, we are here for a purpose and that is to bring love and fulfillment to the world. We are a happiness and well-being company. Everything we do is to help individuals, groups and even families to find true happiness within themselves. As we grow, what we do as a business grows, but our mission will always remain the same. We are not about being fancy, we are about delivering results and creating continuous change.

How did the name come about? Well, Lucy and Alex were driving home one night, she turned to him smiling and said how are you doing? Alex replied, I’m happy as Larry… to which she said, who the hell is Larry? Confused, Alex didn’t know who Larry was, but we seem to universally compare our happiness to his, so we went on to find out.


The expression originates from a boxer called Larry Foley in the 1890s, before boxing was fully legalised. He won the biggest prize of about $150,000 and a newspaper article in New Zealand had the headline “Happy As Larry” and the phrase stuck.

We wanted what Larry had and we wanted to share it with the world. So Happy As Larry Group was born. We realised not everyone has been given the chance to experience such incredible changes as Lucy and Alex did in their lives despite  traumatic life experiences. We began putting our passion and expertise into our Stages to Fulfilment program, because we believe anyone can positively change if they just had the tools to do it. We created the Stages to Fulfilment program which has been tried and tested on ourselves and we challenged 10 random people to give it a go for 30 days. The results? Incredible, check out our testimonials page.

We didn't re-invent the wheel, we simply combined incredible tools and techniques to help you increase your emotional intelligence and strengthen your mind, body and spirit.


Today, we help people from all walks of life and we have the pleasure of watching them grow into the person they were always meant to be. Whether you are suffering from stress, depression, anxiety, addiction, low self-esteem, or you simply want to improve your way of life, Happy As Larry Group is here to help you on your journey.


We offer a number of online courses in our Academy that has helped change lives and it will change yours, no matter who you are. We can work with you individually if you prefer, providing a more tailored service suited to your personal needs and goals. We provide group and workshop facilitation designed for companies, treatment centres, schools and corporate events.


Our dream is to help as many people as possible, to give you the life only dreams can reach, the love you think only others can give you and happiness that exists deep inside you. How? Contact us today to find our more. 


Our mission is to "help change the world, one person at a time", how can we help you? 

We look forward to hearing from you.


Alex and Lucy da Silva


London, United Kingdom

©2017 by Happy As Larry Group. All rights reserved.